Google’s “2024 Year in Search” report reveals the top trends that captured the attention of Nigerians throughout the year. Bobrisky, Beta Edu, Shallipopi, and Ogechi lyrics topped the trending searches, reflecting the diverse interests and concerns of the nation’s online population. This annual analysis highlights key figures, entertainment, global events, and cultural moments that shaped Nigerians’ lives in 2024.
Bobrisky emerged as the most searched personality in Nigeria, followed closely by Beta Edu. The global search saw former U.S. President Donald Trump take the lead. Other trending topics included searches related to the deaths of personalities like Junior Pope and Herbert Wigwe. These insights offer a glimpse into the issues that sparked curiosity, as Nigerians continue to use search as a way to stay informed about people, events, and trends that matter most.
Entertainment played a major role in the year’s searches, with Nigerian audiences showing significant interest in movies and television. Films like A Tribe Called Judah, Treasure in the Sky, and Damsel topped the charts. Television series such as Supacell, My Demon, and Queen of Tears also piqued viewers’ interest. In music, Shallipopi and Khaid gained massive popularity, with their names appearing frequently in search queries, reflecting their rise in the Nigerian music scene.
Music searches also highlighted Nigerians’ fascination with song lyrics, especially those from popular artists. The lyrics for “Ogechi,” “Ozeba,” and “Omemma” by Chandler Moore were among the most searched, showing a growing trend of listeners seeking deeper understanding of their favorite tracks. The top song of the year, “I Don’t Care” by Boy Spyce, also made waves, closely followed by “Ozeba” and “Commas” by Ayra Starr.
In addition to entertainment, Nigerians displayed a keen interest in pressing political and economic matters. Searches related to the U.S. presidential election, the new national anthem, the national grid, and the minimum wage dominated news-related queries. The impact of global and local events, along with day-to-day concerns like the exchange rate, continues to influence what Nigerians are searching for, making Google’s Year in Search an essential snapshot of the year’s key trends.
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