Beverage giant Pepsi has introduced its new logo and visual identity in the Nigerian market.
To celebrate the launch, Pepsi staged a captivating digital spectacle, transforming two of Nigeria’s most recognizable landmarks: the National Theater in Lagos and Abuja City Gate. Through stunning digital animation, the brand brings to life its new identity, showcasing the iconic bottle emerging from the top of the Lagos masterpiece, as City Gate welcomes the arrival of the new label.
Marius Vorster, the Chief Marketing Officer of PepsiCo West, East, and Central Africa (WECA), in a statement announcing the launch of the new logo in Nigeria, said the brand refresh goes beyond a simple update to the logo, noting that it represents the dawn of a new era for Pepsi.
“Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections”.
“The new look strategically draws equity from Pepsi®’s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi. This new look and colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the new signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola moving in time to the beat of the music, the roar of the crowd and the heartbeat of culture”.
GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, emphasized that the new logo aims to enhance the brand’s differentiation, enhance its influence and appeal while promoting connectivity with our consumers in Naija by capitalizing on iconic landmarks such as the National Theatre, Lagos and Abuja City Gate.
