The administration of Cadbury Nigeria PLC, producers of menthol sweet, TomTom Sweet, has declared association with outstanding melodic artistes, Fireboy and The Cavemen.
The pair will serve as brand ambassadors, advancing the TomTom brand through different promoting techniques.
At the divulging, which took put in Lagos, handlers of the Tom-Tom brand said the vital association blends Tom-Tom’s commitment to fabulousness and development with Fireboy and The Cavemen’s unparalleled ability and impact within the music industry.
As brand ambassadors, Fireboy and The Cavemen will play an essential part in advancing and communicating TomTom’s activities to a different gathering of people.
“We are excited to declare the expansion of Fireboy and The Cavemen to the Cadbury Nigeria PLC family,” Morolake Emokpaire, Promoting Lead, West Africa at Mondelēz Worldwide said.
She included; “Their honest-to-goodness melodic ability and immovable devotion impeccably adjust with our brand ethos, situating them as perfect ministers to harmonize with our group of onlookers in resounding and significant ways.”
Fireboy, famous for his profound vocals and chart-topping hits, is one of Nigeria’s most sought-after melodic gifts. Additionally, The Cavemen, known for their special mix of highlife and modern sounds, have captivated gatherings of people with their irresistible vitality and unmistakable imagination.
Whereas communicating energy at the association and his energy to work with Tom-Tom, Fireboy said he and Cavemen were “excited to accomplice with TomTom and set out on this modern travel as brand ministers. Together, we expect to making paramount encounters and motivating positive alter through our collaboration.”
By joining up with Fireboy, and The Cavemen, Cadbury Nigeria PLC proceeds to fortify its brand nearness and to assist recognize itself as a frontrunner within the industry.
